Content Strategy for SaaS
Development and implementation of a comprehensive content strategy for a SaaS company to improve lead generation and customer education.
The Challenge
CloudManage was struggling to generate quality leads and effectively communicate the value of their complex cloud management platform. They needed a content strategy that would attract their target audience, educate potential customers, and support the sales process.
Our Solution
We developed a comprehensive content strategy based on in-depth audience research and competitive analysis. The strategy included a content pillar approach, with core topics branching into various formats including blog posts, whitepapers, case studies, webinars, and video tutorials. We created an editorial calendar and worked with the client to implement the strategy over a 12-month period.
The Results
- 156% increase in organic traffic
- 89% increase in resource downloads
- 45% improvement in sales team's lead qualification rate
- 32% reduction in sales cycle length
Project Details
Client
CloudManage
Year
2023
Services
Digital Marketing, Content
"Auraetar's content strategy has transformed our marketing approach. They helped us clarify our messaging and create content that resonates with our audience at every stage of the buyer's journey. The quality and strategic alignment of our content has improved dramatically, and we're seeing real business results."
Jennifer Lee
VP of Marketing, CloudManage