E-commerce Platform Redesign
A complete redesign and development of an e-commerce platform for a fashion retailer, focusing on improving user experience, mobile responsiveness, and conversion rates.
The Challenge
FashionForward was struggling with an outdated e-commerce platform that had poor mobile performance and low conversion rates. They needed a modern, responsive solution that would provide a seamless shopping experience across all devices.
Our Solution
We designed and developed a custom e-commerce platform using Next.js and a headless CMS. The new platform features a clean, intuitive interface, advanced filtering options, and a streamlined checkout process. We implemented performance optimizations to ensure fast loading times on all devices.
The Results
- 43% increase in mobile conversion rate
- 27% reduction in cart abandonment
- 52% improvement in page load speed
- 35% increase in average order value
Project Details
Client
FashionForward
Year
2023
Services
Web Development, UI/UX Design
"The Auraetar team delivered beyond our expectations. The new platform has transformed our online business, significantly improving user engagement and sales. Their attention to detail and focus on performance has made a real difference."
Emily Chen
E-commerce Director, FashionForward