Social Media Campaign for Retail
A multi-platform social media campaign to launch a new product line for a retail brand, focusing on engagement and conversion.
The Challenge
Urban Style was launching a new sustainable fashion line and needed to create awareness and excitement among their target audience. They wanted to leverage social media to reach new customers and drive sales for the launch.
Our Solution
We developed a comprehensive social media strategy across Instagram, TikTok, and Facebook. The campaign included influencer partnerships, user-generated content contests, behind-the-scenes content, and targeted advertising. We created a cohesive visual style and messaging framework that highlighted the sustainability aspects of the new line.
The Results
- 3.2 million impressions across all platforms
- 200% increase in engagement rate
- 15,000+ user-generated content submissions
- 43% of launch sales attributed to social media
Project Details
Client
Urban Style
Year
2023
Services
Digital Marketing, Social Media
"Auraetar's social media campaign was instrumental in making our product launch a success. Their strategic approach to content and platform selection, combined with their creative execution, resulted in unprecedented engagement and conversion rates. They truly understood our brand and audience."
Alex Rodriguez
Marketing Director, Urban Style