Brand Identity for Financial Firm
A complete brand identity development for a financial advisory firm, including logo design, visual identity system, and brand guidelines.
The Challenge
Apex Financial was undergoing a significant transformation in their business model and needed a new brand identity that would reflect their modern approach to financial services while maintaining a sense of trust and professionalism.
Our Solution
We conducted extensive research into the financial services industry and Apex's target audience. Based on our findings, we developed a comprehensive brand strategy and created a visual identity system that balanced professionalism with approachability. The new identity included a logo, color palette, typography, and custom iconography.
The Results
- 92% positive feedback from client stakeholders
- 78% of clients reported stronger brand recognition
- 45% increase in new client inquiries
- Successfully differentiated from competitors in the market
Project Details
Client
Apex Financial
Year
2022
Services
Brand Strategy, Design
"The brand identity Auraetar created for us perfectly captures our vision for the future while honoring our heritage. The process was collaborative and insightful, and the results have exceeded our expectations. Our team and clients have embraced the new identity enthusiastically."
Sarah Williams
CEO, Apex Financial